A creative approach to secondary spend

Generating secondary spend is an on-going concern for most visitor attractions. It is, after all, an essential part of ensuring your attraction is a sustainable one.

We enjoyed developing a photo system for The World of Beatrix Potter at Bowness-on-Windermere in the Lake District. A visit to Mr McGregor’s Potting Shed gives visitors the chance for a photo opportunity. They can choose for their photo to be incorporated into a selection of cute-as-a-button scenes with Mrs Tiggywinkle, Peter Rabbit or Jemima Puddleduck and have their personalised photo printed on their choice of souvenir items. It’s a great way to provide a richer family memory of the visit and to create some of that valuable secondary spend.

Photo system at The World of Beatrix Potter

We worked closely with the electrical, fit-out and theming teams to make sure everything fitted together and worked smoothly. The components are easy to remove and replace to ensure ease of operation and maintenance – and minimum downtime for this revenue-generating system.