We were pleased to attend a recent workshop organised by our friends at AHI, exploring the provision of interpretation at wildlife sites.
It’s an area that Wide Sky Design are regularly involved with as recently opened visitor and welcome centres at Hengistbury Head, Sumburgh Head Lighthouse and Westonbirt Arborteum demonstrate.
We found the session on audience segmentation by Susan Cross (www.telltale.co.uk) very relevant. Her useful insights into the different factors motivating people when they visit sites have prompted some interesting thoughts back at base about how we can respond to these needs through selection of different media/interactive techniques.
If you are interested in how we might mix our process of “hierarchical deconstruction of interpretive objectives” with audience segmentation why not give us a call?